Apple technologies such as Google Maps and FourSquare have long used location data to enhance the average user’s mobile experience. However, that is just the beginning, where Bluetooth’s latest technology “revolutionizes how people interact with everyday objects and place.”
Using the latest iOS7 software as a platform, Apple created iBeacon which utilizes Bluetooth 4.0, a location based technology. The iBeacon operating system allows sensors to detect the exact presence of a phone, within inches of accuracy. Since the unveiling of the technology in the summer of 2013, Apple has stated that its new operating system has the potential to “provide apps a whole new level of location awareness.”
iBeacon is currently being implemented mainly as a marketing tool, although the possibilities appear endless. Through the use of an application specific to a retail store, the consumer can receive up to date coupons and promotions based on their exact location in the store. For example, iBeacon technology would allow a store to track the location of a customer say in the wine isle, offering them a push notification containing a coupon for a Cabernet Sauvignon. Macy’s has recently piloted the technology in a few stores nationwide and found it to be a successful tool.
Other clever uses of iBeacon Technology can be found in this Washington Post article.
But what if the technology, which locates an individual’s exact location using their mobile device, were used to assist the visually impaired? Micro-location, through the iBeacon operating system, has the potential to unlock doors to promote independence through accurate and user-friendly accessibility.