The Qualcomm Gimbal is a lower cost beacon to Apple’s iBeacon. With the lower cost beacons they are more accessible to every body. The Gimbal beacons are available in two models indoor and outdoor. The indoor beacons cost about $5 USD and the outdoor(weatherproof) beacons cost about $10 USD. This is a dramatic decrease in comparison to other beacons. The Gimbal is comparable with the iOS software, and let retailers develop their own iOS apps. The users do not need to worry about the company or provider that is giving the support they will work universally.